Let me be blunt.
If you’re not doing events, you’re playing small.
You want authority? Clients? Cash flow that doesn’t dry up every quarter?
Run the room. Own the stage. Control the guest list.
I don’t care if it’s a 10-person dinner or a 1,000-person conference.
The second your name is on it, you flip the power dynamic.
You stop begging for business and start attracting it.
Viral Hook #1: Authority Is the Cheat Code
When you host the event, you’re the authority — even if you’re not the smartest person in the room.
People assume if you're leading, you’ve got the goods.
And guess what? That assumption prints money.
Jobs knew this.
Apple didn’t go viral just because of the iPhone.
It went viral because of the keynote. The vibe. The experience. He used events to anchor attention, drive buzz, and dominate culture.
You can do the same thing in your lane.
Viral Hook #2: Events Are a Business Flywheel
One event = content
One event = credibility
One event = 10 new clients
One event = next-level connections you don’t get from scrolling or ads
You want to collapse time? Throw the right event.
It accelerates everything.
We did a launch party for a client who saw ONE event recap video.
Next thing you know, they’re on the phone saying, "We want in. Send the wire."
Six-figure deal.
No pitch deck. No cold call.
Just content + reputation + event authority. That's leverage.
Viral Hook #3: The Room Is the ROI
People obsess over ads and funnels.
Cool. But here’s the truth:
You don’t need 10,000 followers. You need 10 decision-makers.
Put them in a room. Add value. Make it feel exclusive.
You’ll close more deals in one night than you would in three months of sales calls.
If you’re in events, you already know.
If you’re not? Time to wake up.
Viral Hook #4: Events Print Content
You don’t just make money at events.
You make authority content for the next 6 months.
Photos, videos, reels, testimonials, speaker clips, behind-the-scenes — all of it compounds.
This is how brands dominate on social.
You’re not just hosting. You’re building a content engine.
Bottom line?
Events give you power.
Power gets you paid.
If you want to master the strategy, build premium partnerships, and create serious momentum… come learn at The Event Planner Expo.
I'll be there. Front row. Mic on.
You should be, too.
