If you’re grinding solo in 2025, you’re doing it wrong. These collab moves turn your network into a revenue engine. Copy. Paste. Profit.
Let’s keep it real: most entrepreneurs are grinding alone when they should be growing together.
If you’re not already building powerful partnerships and applying event strategies that drive engagement, you’re leaving six (or seven) figures on the table. Here are four strategic moves that’ll flip that.
1. Power Partnerships
This isn’t just “networking.” This is war-room level strategy.
Align with businesses already serving your dream clients, but that don’t compete with you. Different skill sets. Same audience. Huge upside.
Example: We’re in corporate events. We don’t sell merch. So we partnered with a top-tier promo products company. Now? We’re tag-teaming events, cross-referring clients, and stacking six figures together year after year. No ads. No funnels. Just synergy.
If you’re not making money with your network, you’re not doing it right.
2. Revenue Splits & Referrals
Forget handshake deals. Start tracking and paying commissions that matter.
One of our longest partnerships has lasted 10+ years because we structured it like a business, not a favor.
How we do it:
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- Under $100K? They get 10%.
- Over $100K? We bump it to 20%. Why? Because we WANT the big deals.
Pay to play—generously—and you’ll build an army of advocates chasing high-value leads for you.
3. Exclusive Experiences
You + your partner = an offer no one else can match.
Bundle services. Curate VIP-only experiences. Co-create something unforgettable that neither of you could do solo.
One rule to keep in mind is that you should only partner with people who over-deliver. Your brand is on the line. But when done right? It makes your offer not just competitive but untouchable.
4. Content Collabs
This is your unfair advantage.
Content isn’t optional. It’s your visibility engine. Don’t just post. Find a partner.
Do podcasts. IG Lives. LinkedIn streams. Learn how to guest post. Email list swaps. Anything that puts both your audiences in the same room.
Because attention is still, I repeat, still the new currency, and collaboration multiplies reach like nothing else.
Want to learn the playbook we use for six-figure partnerships?
Then you need to be at The Event Planner Expo 2025.
We’re covering real-world strategies on content, collaborations, and closing power deals. Be where the best brands break through. Reserve your booth at The Event Planner Expo 2025.
Let’s get this money. Together.
— Mario Stewart
Founder, EMRG Media
