Let’s be real.
Most booths at expos? Forgettable. Boring. Basic.
If you want to win at The Event Planner Expo this year — you better come correct.
Because booths that win the game do one thing:
They stop people in their tracks.
They grab attention.
They go viral.
And they own the room.
Here’s how to make your booth Instagram-worthy — so you don’t get ignored like the other 90%.
1. Build an Interactive Backdrop — Not a Boring Banner
Let me be blunt. If your backdrop looks like a Zoom background from 2020, you have already lost.
You need something that pops.
Something people can engage with.
Something they want to take photos in front of — and share.
Think:
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- Statement wall with your brand colors
- Live art install
- Branded photo opp or optical illusion
- Motion-triggered light panels
- A backdrop people line up to shoot in front of
This is about stopping scrolls on Instagram.
Not printing a logo and calling it a day.
2. Use Hashtags Like a Media Company — Not Like a Dinosaur
You think hashtags are optional? Wrong.
Hashtags are the distribution engine behind viral content at expos.
Every time someone snaps a photo at your booth, they’re creating content for YOU — but only if they know what to tag.
At The Event Planner Expo, use the branded hashtags:
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- #EventPlannerExpo
- #NYCEvents
- #CorporateEvents
- #NewYorkEventPro
- #EventGoals
Put those hashtags on your booth.
Put them on your signage.
Put them on the giveaways.
This is free marketing — if you’re smart enough to leverage it.
3. Neon Signs Are the Cheat Code
There’s a reason you see influencers, bars, and celeb parties using neon signs.
They pull people in.
They look good in photos.
They scream cool, elevated, premium.
If there are 150 booths at the show, maybe two will have one.
Why not make sure you’re one of them?
Custom neon with your tagline or one-liner = instant brand recognition.
It's loud. It’s playful. It works.
4. Bonus Power Play: Branded Filler Stations
This is a pro move.
Everyone at the Expo is walking around. They’re meeting people. They’re grabbing drinks. They’re recharging.
You know what stands out?
A booth that gives them something functional and keeps them around.
Think:
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- Branded phone charger stations
- Hydration bar with your logo
- Coffee or cold brew cart with custom sleeves
- Branded wellness boosters or snack samples
You become the booth people come back to.
Not just because they liked you — but because you gave them something they needed.
Here’s the truth:
You’re not just “renting space” when you have a booth.
You’re building a mini-media studio.
A brand touchpoint.
A content engine.
If your booth isn't photo-worthy, post-worthy, or share-worthy, you’re invisible.
This year, that’s not an option.
So step up. Style it out. Make it viral.
Want to see what the best in the game are doing? Come to The Expo.
The Event Planner Expo is where 150+ of the smartest brands come to show off their ideas, creativity, and strategy. Reserve your booth!
You’ll walk away with photos, partnerships, and a playbook.
Visit www.TheEventPlannerExpo.com
Use promo code INSTAGRAM to get 20% off your tickets.
October 14–16. New York City.
Be there or be basic.
