In today’s rapidly evolving tech world, there are more options than ever to integrate into event production. Leveraging technology as an event planner can have exponentially positive impacts on your events’ success. The key is knowing which are worth the investment and how they can complement each other.
Improve Event Planning and Engagement with Technology
Technology that pertains to event production can include anything from registration to post-event polls. Accessibility options, hybrid team integration, and guest engagement programs are also considered event technology. Here’s a short list to remind you just how many brilliant solutions are at your event planning fingertips:
- Guest registration software
- Guest event check-in apps
- Event marketing software to systematically engage a target audience
- Event streaming platforms
- Real-time analytic software
- Virtual and augmented reality for event engagement or entertainment
- Accessibility and inclusivity measures such as assisted listening systems, live captioning, etc.
- Pre- and post-event surveys
- Live event polls or speaker engagement polls
Here are some ways this technology can help streamline aspects of event production and help you out as a NYC event planner.
1. Use Streaming Services and Virtual Event Platforms To Reach A Wider Audience
On-demand access to event content helps include remote attendees and provides good accessibility options for those who cannot attend in-person events. Virtual event platforms are fantastic for hosting exclusively online events, webinars, and even some hybrid events. These platforms often come with interactive features for even more engagement and networking opportunities.
Check out these tech-loaded and feature-rich virtual event platform solutions:
2. AI Chatbots for FAQs, Navigation, and Recommendations
AI chatbots can get a bad rap and don’t entirely replace a well-staffed information booth. However, AI chatbots tailored to your event can easily lighten the load by answering questions regarding scheduling, presentations, start times, catering choices, and event navigation. Take the chatbot features a bit further and even have them periodically recommend certain speakers, entertainment options, and more for your event attendees.
Here are a couple of chatbot products to explore:
3. Automate What You Can, Like Social Media Posts
Face it, you’re a super busy New York event planner. It’s exhausting enough. Look into some automated applications that can take something off your task list, like automating social media posts. Schedule this part of your marketing plan on the timeline you dictate, and sit back while they roll out. Often, these applications can have built-in engagement and reach analytics as well, which can help you when assessing event ROI.
Make light work of keeping up with your events on social with one of these automation solutions:
4. Floor Plan Diagramming Software
This is almost a must for larger events. This tool helps you, as an event planner, assist in designing the layout of a venue’s space and significantly reduces some of the guesswork that goes into figuring out what goes where.
Start exploring these brilliant floor plan solutions for events:
5. Electronic Safety Equipment For Easy Monitoring
Think about what kind of security you need at your client’s event. Some events will have a large number of people, and this will necessitate at least some form of authority that can help mitigate any potential conflicts, assist guests in locating lost items, or provide an added layer of safety.
Leverage event tech like these to improve and reinforce event security:
Discover All the Latest Event Tech at The Event Planner Expo 2024
While the aforementioned tips are a great start for incorporating technology into your event planning business and event execution tactics, they are only a fraction of what there is to learn. At The Event Planner Expo this year, you’ll be able to discover all the best event tech to consider using in your event planning business. Book your tickets here and get in the room with thousands of top event leaders to learn more about emerging technologies and groundbreaking ways to streamline your business!
