How’s your brand reputation? As an event planner, each event you curate presents an opportunity to dazzle guests. But it’s also your time to shine as a planner who executes brilliant New York events. Those impressions define your event brand and are pivotal in how you attract new clients and grow your business.
Webinars have become (and continue to be) an essential tool for boosting event brands and growing event planning businesses. Here's how you can be using them to your brand-boosting advantage as part of your event marketing strategy.
Expand Your Event Audience Reach
Use webinars as part of your events. Hosting a webinar and creating a hybrid experience can expand your reach far beyond the in-person event attendees. You could potentially increase your audience's reach globally. With a global reach, you can use your expanded reach to recruit top-quality talent, connect with high-quality vendors, and increase your potential client base. Thanks to modern technology, you can employ live translation tools that allow people to communicate from all over the world.
Generate More Event Client Leads
Consumers go through a buying thought process called the funnel. The funnel starts with awareness and gradually narrows down to making a purchase. As individuals go through this process, they look for information to develop trust. Hosting a webinar is the perfect method for moving potential leads through the marketing funnel. Someone who may be aware of your brand may not be ready to make a purchase. Or someone with all the information just needs a final push to make the purchase. A webinar creates a customized and targeted experience that addresses any hesitations that may be preventing your target market from taking the final step to purchase.
You can also collect contact information during the registration process for the webinar. This gives you a lead list of individuals who have already expressed an interest in your brand. After the webinar, you can use this registration list to follow up. You have an opportunity to optimize your sales efforts by directly contacting attendees after the webinar.
Promote Upcoming NYC Events
Having a captive audience of interested individuals is the perfect time to promote your upcoming events. These are the people who are most likely to attend your other events. Use webinars to let current event attendees know about future events, encouraging them to register for the next one. An increased sense of belonging to a community will also encourage them to register. You can also follow up after the webinar with event invitation emails that encourage future event registration.
Maximize Your Content with Repurposing
You can repurpose high-quality content for a webinar. Conversely, you can record your webinar and turn it into reusable high-quality content later. Use the topics and information covered in the webinar to produce articles, blogs, social media posts, and email campaigns. Repurposing content reduces the amount of resources you need to make new content. You can also use the content to reach a larger audience that may not have attended the webinar.
Enhance Your Online Event Brand Presence
Hosting webinars can increase your brand’s online presence. The webinar draws more people to your website, social media, and any other online marketing materials. This increase in traffic and engagement will improve search engine performance. Performing better in search engine results increases your website traffic in the long run.
Webinars Are Just Cost-Effective Marketing
Hosting a webinar as a part of your event is a cost-effective marketing method. The cost of hosting a webinar can be minimal compared to other marketing strategies. You can also benefit from an increased ROI, making the cost of the webinar justifiable. Compared to physical events, the cost per new customer is significantly lower.
Network with Industry Experts Using Webinars
Hosting a webinar that people from all over the world can attend gives you the perfect opportunity to collaborate and network with a broad range of professionals. You can have multiple ways for individuals to connect with each other as a part of the webinar. This enables people to talk with and learn from more people than they would at an in-person event. Consider adding round-robin or break-out sessions during the webinar where smaller groups of people can collaborate.
Get Real-Time Feedback and Insights
Pay attention to how your attendees engage with your webinar. Take note of how many people actively pay attention, ask questions, and participate. You could issue a poll to see how many respond. Monitor chats for active participation. Take note of comments and feedback that attendees give during the webinar. All of these metrics are essential for improving the quality of your webinars in the future.
Boost Your Event Registrations
By hosting webinars, you increase your physical event registrations. An online webinar is the perfect opportunity for someone to sample your event planning skills. They can see your professionalism, experience, and knowledge. This can motivate them to attend your other events. You can also create a connection between your webinars and events. By bringing them together in a storytelling strategy, you encourage people to register for future events because they want the full experience.
Host Webinars and Increase Brand Recognition
Hosting webinars is a cost-effective method for increasing brand recognition for your event planning business. A webinar expands your target audience reach, increases attendance, and improves your ROI. Use your events to collaborate with other industry professionals or generate leads.
Another cost-effective approach to increasing brand awareness is to attend other brands' webinars and in-person events. The Event Planner Expo is an ideal place for collaborating and networking with event planning industry professionals. Attending the event can also help you learn about innovations and products that can elevate your event-planning business. Be sure to get your All Access or Speaker Series tickets while you can!
