As an event planner, how many times have you found yourself “throwing” freebies together at the last minute for event sponsors? Maybe it works sometimes. But the truth is, it’s best to plan ahead in developing strong, attractive sponsorship packages your prospects can’t wait to grab. We’re always sharing event sponsorship insights and strategies. Today, however, we’re going straight for the nuggets of gold. Keep reading and explore these sponsorship examples, with precise value-added offers, so you can offer irresistible packages with every event.
1. Title & VIP Sponsorship Packages
Treat your event sponsors like true VIPs with title and platinum-level sponsorship packages that include these must-haves.
Exclusive Branding: Top brand receives exclusive naming rights for the event or series, including "Brand X Presents [Event Name]."
Prominent Logo Placement: Logo featured on all marketing materials, including websites, social media, event banners, and promotional merchandise.
VIP Access: Complimentary VIP tickets for executives, exclusive meet-and-greets with key speakers or celebrities, and access to private lounges.
Content Integration: Opportunities to integrate brand messaging into the event content, like keynote speeches, panel discussions, or sponsored sessions.
Customized Activations: On-site brand activation opportunities, like experiential zones or interactive displays that engage attendees with the brand.
2. Gold Sponsorship Package
Give your event sponsors the option to be big supporters as gold-level partners with perks like these.
High Visibility: Logo placement on secondary event materials, such as stage backdrops, attendee badges, and digital screens.
Speaking Opportunities: Inclusion as a panel speaker or the chance to present a product demo during the event.
Dedicated Email Blasts: Sponsor's branding included in pre-event and post-event emails sent to the attendee list.
Exhibit Space: Premium booth location at the event, with the option to distribute branded materials.
Social Media Shoutouts: Promotion across event social media channels, including dedicated posts highlighting the brand.
3. Silver Sponsorship Package
Give your NYC events tiers that include a mid-level sponsorship opportunity, with discounted investments but plenty of cool benefits like these.
Brand Visibility: Logo featured on event website, brochures, and event programs.
Networking Opportunities: Invitations to exclusive networking sessions with industry leaders and influencers.
Product Placement: Opportunity to include branded items in attendee swag bags or as giveaways during the event.
Digital Branding: Logo inclusion in live-streamed sessions or virtual event platforms if applicable.
Moderate Booth Space: Access to exhibit space with a standard booth setup.
4. Bronze Sponsorship Package
Entry-level sponsorship packages for your events can be just as important as your big-ticket VIP packages.
Basic Branding: Logo included in selected marketing materials as an event sponsor, including the event website and event app.
Discounted Tickets: Access to a set number of discounted tickets for the sponsor's team or clients.
Program Acknowledgment: Mention of the sponsor in the event program or during opening/closing remarks.
On-Site Signage: Small-scale signage at the event, like on shared sponsor boards or in specific areas.
Swag Bag Inclusion: Opportunity to include promotional items or brochures in the attendee gift bags.
5. In-Kind Sponsorship Package
Don’t discount the benefit of trading services with in-kind sponsorship opportunities for event production partners.
Product or Service Contribution: Brand provides products or services in exchange for sponsorship recognition (e.g., providing catering, equipment, or tech support).
Branding Opportunities: Depending on the value of the in-kind contribution, the sponsor's logo may be included in marketing materials or on-site branding.
Acknowledgement: Public recognition during the event, as in through announcements or event signage.
Exhibit Space: Small exhibit space may be offered for product demonstrations or sampling.
6. Custom Sponsorship Package
For those special event sponsors, customize a package just for them to make supporting your event an absolutely irresistible proposition.
Tailored Opportunities: Packages designed to meet specific brand goals, including exclusive media partnerships, co-branded content creation, or bespoke activations.
Strategic Collaboration: Direct involvement in event planning or content creation to align with the brand’s message.
Long-Term Partnership: Option to secure multi-year sponsorship deals with tiered benefits increasing over time.
Discover More Sponsorship Insights at The Event Planner Expo 2024
These examples showcase a range of sponsorship packages that can be customized based on the brand's objectives and the event's scope. By offering a mix of visibility, engagement, and exclusivity, these packages can attract top brands and foster long-term partnerships. Find incredible sponsors and event services partners at The Event Planner Expo 2024 this October! Reserve your exhibitor booth on the tradeshow floor and make sure you’re IN THE ROOM with the best of the best at NYC’s premier events industry conference.
